About Us

The ODells collection was first launched in 2013 by husband and wife duo Laura and Jason ODell. We are a Los Angeles based brand with a focus on effortless dressing. To us, effortless dressing is a relaxed feeling with an easy vibe. It is that perfect sensation of rocking something utterly comfortable that also perks up your spirit and boosts your confidence. We mix eclectic, original prints with fresh, trend-driven color palates every season to make each piece truly stand out as a garment that is unique from the rest. In 2018 we launched a capsule shoe collection to give our customers a total head to toe look that boasts easy comfort. Our shoes are designed to perfectly coordinate back to garments within our collection, however they are equally beautiful when paired back to denim and a tee shirt. Stylish and comfortable, they check all the boxes! In 2021 we were ecstatic to finally launch our Plus size category. We are thrilled to now offer top key styles from each collection in sizes 1x-3x, and hope to continue to grow this collection more and more over the coming seasons.