When Laura Stang and Jason O’Dell met in 2001, Laura had just started hand-dying and embroidering t-shirts to sell at the Brentwood boutique she was managing. Little did they know this “side-project” was just the beginning of a popular lifestyle brand, and since then, they’ve been refining a style that’s versatile and unique.
Eventually, all of the hard work and design vision got big enough to deserve a space of its own. That’s why, in May 2013, Laura and Jason opened Bucks & Does, a Silverlake boutique in their dream location, Sunset Junction. With some of the hippest European and Los Angeles labels in town, it was no surprise that Los Angeles Magazine called Bucks & Does one of the “Best Clothing Shops in LA.”
In 2017, Jason and Laura re-branded Bucks & Does as The ODells Shop. The reason for this change was to merge their websites into one, rather than manage two instagrams, two websites, and two Facebook pages, they decided to present their lifestyle brand under one name.
The ODells Shop, a clothing boutique in Silverlake, LA has both contemporary and classic clothing for men and women and will be introducing home goods and accessories. Laura and Jason have found that men love their tees and women love their chemises that are a touch bohemian while still modern and chic. When their hip and vintage-inspired aesthetic got too big for just clothes, they’ve evolved to provide customers with accessories, jewelry, apothecary, and shoes.
The store’s pride and joy is Laura and Jason’s label, The ODells. Their Silverlake boutique in the heart of LA's Sunset Junction is the perfect place for a line bearing their name. A decade of hard work and visionary design has gone into a line that’s the epitome of California cool. As one of the neighborhoods up and coming clothing boutiques in LA, they are excited to share their line with the locals, and the world through their website.