DAMSEL + THE ODELLS COLLABORATION: A SYNERGISTIC PARTNERSHIP

YOU COULD SAY THE STARS ALIGNED 5 YEARS AGO AS THE ODELLS PREPARED FOR A MEANINGFUL PARTNERSHIP TO COLLABORATE WITH HUSBAND AND WIFE DUO JACEY DUPRIE OF THE LIFESTYLE BLOG, DAMSEL IN DIOR, AND GRANT LEAVITT.   FAST FORWARD TO THE PRESENT DAY AND LEARN HOW THE COUPLE CAME TO KNOW ONE ANOTHER AND WHAT INSPIRED THIS HIS AND HERS COLLECTION.

 

IT ALL STARTED...

THE ODELLS BRAND WAS BORN IN 2013, SELLING TO SPECIALTY STORES ACROSS THE COUNTRY AND RAPIDLY GROWING. THE RETAIL SPACE OPENED IN SILVERLAKE IN 2013. THE DESIGN AND DAILY OPERATIONS OF THE BRAND THAT ONCE LIVED IN THE BACK OF THE RETAIL SPACE HAD NOW OUTGROWN THE SPACE AND FOUND AN OFFICIAL HEADQUARTERS IN FROGTOWN.

WHAT STARTED AS A WOMEN'S APPAREL LINE, EVOLVED INTO A LIFESTYLE BRAND ENCOMPASSING A CARE FREE CALIFORNIA MINDSET; RELAXED WITH AN EASY CASUAL SENSIBILITY.

FIVE YEARS AGO, WHEN JACEY DUPRIE WORE THE ODELLS SLOUCH PANT AND POSTED A PICTURE ON INSTAGRAM, IT WAS LOVE AT FIRST SIGHT. SHE QUICKLY BECAME ONE OF THE ODELLS FAVORITE FASHION INFLUENCERS. SHE WAS A PIONEER IN THE SOCIAL MEDIA CONCEPT OF BLOGGING AND SHE DID IT WELL QUICKLY GAINING A FAN BASE.

AS WE HAVE FOLLOWED JACEY THROUGH THE YEARS, WE'VE ADMIRED THE BRAND SHE HAS BUILT AND FELT SHE REALLY EXEMPLIFIES THAT EFFORTLESS STYLE THAT RESONATES WITH THE ODELLS BRAND. WE COULDN'T HELP BUT THINK TO PARTNER WITH HER AND CREATE A COLLABORATIVE COLLECTION. BUT WE DIDN'T WANT IT TO APPEAR TO BE JUST ANY OTHER FASHION INFLUENCER COLLABORATION. WE WANTED IT TO BE DIFFERENT. AS WE GOT TO KNOW EACH OTHER MORE, IT WAS CLEAR WE SHARED A LOVE FOR THE GREAT OUTDOORS AND HAVE A PASSION FOR ADVENTURE, WHICH INCLUDED OUR HUSBANDS. SO A HIS AND HERS COLLECTION WAS CREATED THAT WE FELT COMPLIMENTED ALL OF OUR LIVES.

 

MEET JACEY & GRANT...

JACEY DUPRIE IS THE MASTERMIND AND EDITOR OF DAMSEL IN DIOR, OFFERING INSPIRATION, TIPS AND TOOLS TO APPROACH DAILY LIFE, "NEVER FEELING LIKE A DAMSEL IN DISTRESS, BUT ALWAYS LIKE A DAMSEL IN DIOR."

GRANT LEAVITT IS A REAL ESTATE DEVELOPER AND TOGETHER BUILT THEIR FIRST HOME IN LOS ANGELES. HE GREW UP SAILING THE SEAS AND SHARES THAT LOVE WITH JACEY. THEY ARE ALSO THE PROUD PARENTS OF A NEW BABY GIRL, JUNE.

 

DAMSEL + THE ODELLS

WHEN THE ODELLS FIRST MET  JACEY AND GRANT, THEY INSTANTLY CONNECTED WITH THEM. THEY ALL SHARED THEIR LOVE FOR THE GREAT OUTDOORS AND A PASSION FOR ADVENTURE. THEY WANTED TO CREATE A COLLECTION THAT WOULD COMPLIMENT THEIR LIFESTYLES.  

WHETHER IT'S ON JACEY AND GRANT'S FAMILY SAILBOAT OR SPENDING TIME WITH THEIR KIDS IN THEIR CABIN IN BIG BEAR, THEY ALL SHARE THE NEED TO STEP OUT OF THEIR BUSY LIVES AND APPRECIATE THE CALMNESS THAT NATURE BRINGS.

THEY'VE CREATED A COLLECTION THAT CAN TAKE YOU THERE SEAMLESSLY

FROM THE MOUNTAINS TO THE SEA IN ONE DAY.

 

JACEY ON THE COLLABORATION

IT WAS SO MUCH FUN TEAMING UP WITH LAURA AND JASON FROM "THE ODELLS". IT'S KIND OF CRAZY HOW MUCH WE HAVE IN COMMON WITH THEM!   WHEN GRANT AND I TRAVEL, WE LOVE SPENDING TIME ON THE SAILBOAT CHECKING OUT NEW BEACHES AND THE ODELLS HAVE A HOME IN BIG BEAR WITH A BOAT FOR LAKE DAYS - THEY ARE KIND OF THE YING TO OUR YANG. WE CREATED THIS COLLECTION TOGETHER TO REFLECT OUR COMBINED PASSION FOR THE OUTDOORS. FROM THE MOUNTAINS TO THE SEA, THE PIECES ARE VERSATILE AND COMFORTABLE TO WEAR ANYWHERE.

BEHIND THE SCENES