Our New Approach

The last few months have given us an opportunity to reflect, reevaluate and rebuild everything we do and why we do it.
We believe we should be better; and DO BETTER.

We at THE ODELLS are committed to be a part of positive change. Our goal is to recreate the current retail model while supporting global disaster relief. The best way we can do this is by creating quality garments without the excessive markup, giving our customers complete transparency when it comes to how their garments are produced, and by donating a portion of every sale to organizations that are working to support global disaster relief. We believe this new approach is a small step towards a big change. We want our customers to feel good about shopping at THE ODELLS knowing their purchase was ethically produced, fairly priced and made a lasting impact in our global community.

Lower Prices

Commitment to
Transparency

Give Back

Forever Pieces at New Lower Prices

We don’t do “fast fashion” at THE ODELLS. We are committed to creating a retail model where quality garments can be offered to customers at more affordable prices. We are solely a direct-to-consumer business with no wholesale retail partners. No wholesale retail partners mean no more middleman and no more needless markup. This allows us to pass this savings along to you! Beginning with Fall 2020, we have lowered our prices on average of 25%. We believe that quality clothing at affordable prices is the way retail should be done.

Commitment to Transparency

There’s a lot that goes into making the pieces you’ve come to know us for. Each piece is created to be timeless, handcrafted by artisans around the world known for their craftmanship. We are proud of the work we and our partners do, and believe it is important for you to know what goes in to creating the pieces you love. That’s why we are committed to transparency. From fabric to labor to transportation, we are giving you visibility into the cost of creating each piece we produce. Click here to see what went into making your favorite styles.

Commitment to Transparency

There’s a lot that goes into making the pieces you’ve come to know us for. Each piece is created to be timeless, handcrafted by artisans around the world known for their craftmanship. We are proud of the work we and our partners do, and believe it is important for you to know what goes in to creating the pieces you love. That’s why we are committed to transparency. From fabric to labor to transportation, we are giving you visibility into the cost of creating each piece we produce. Click here to see what went into making your favorite styles.

The Give Back

Like many other businesses, the global pandemic forced us to rethink our business model and figure out what our core values are as a business and as global citizens. We pivoted our business and began making protective face coverings, not as a way to make money, but as a way to support global disaster relief by using resources already available to us. We partnered with Feeding America with the goal of creating 1 million meals for hungry families who have been affected by the global pandemic. One dollar of the sale of each mask creates 10 meals for families in need. To date, our mask sales have allowed us to provide over 250,000 meals! But we’ve only just scratched the surface. Our goal is to create 1 million meals for families in need. That’s why beginning this Fall, we are donating $2 from the sale of every piece from THE ODELLS collection to Feeding America. Together we can be a part of the positive change by helping families in need.