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THE SUN CAN’T HIDE FOREVER. SPRING IS TRICKLING IN AND WE COULDN’T BE MORE EXCITED. IN TODAY’S BLOG LAURA SHARES HER INSPIRATION BEHIND THE FIRST DELIVERY OF THE ODELLS SPRING COLLECTION. LEARN HOW THE GUGGENHEIM, A GENIUS ARTIST AND A LITTLE MYSTICISM SET THE MOOD FOR THIS ENCHANTING COLLECTION.

INSPIRATION OFTENTIMES COMES IN ALL FORMS AND AT RANDOM MOMENTS, BUT SOMETIMES IT’S ALSO FUN TO SEEK IT OUT. HERE’S A LITTLE SNEAK PEEK OF WHAT INSPIRED ME TO CREATE OUR ODELLS SPRING 2020 COLLECTION.

LAST FEBRUARY WHILE IN NY FOR WORK I DECIDED TO VISIT THE HILMA AF KLINT EXHIBITION AT THE GUGGENHEIM MUSEUM. IT WAS A SHOW THAT FRIENDS AND COLLEAGUES URGED ME ATTEND BECAUSE THEY HAD SEEN HER ART AND FELT HER USE OF COLOR, SHAPES AND COMPOSITION WAS VERY REMINISCENT OF MY OVERALL DESIGN AESTHETIC. NEEDLESS TO SAY I WAS COMPLETELY BLOWN AWAY BY HER ART AND BY THE UN-CONVENTIONAL WAY SHE CHOSE TO LIVE HER LIFE AT A TIME WHEN WOMEN WERE NOT RECOGNIZED OR ENCOURAGED TO THINK OUTSIDE THE BOX. SHE PAVED THE WAY FOR SO MANY OTHER FEMALE ARTISTS AND HER CREATIONS LOOKED NOTHING LIKE WHAT OTHERS WERE CREATING AT THE TIME. A TRUE VISIONARY, SHE DID THINGS HER OWN WAY AND WAS CONSTANTLY INSPIRED BY MYSTICISM AND THE COMPLEXITIES AND WORKINGS OF THE UNIVERSE.  

OUR FIRST DELIVERY CAPTURES A LOT OF THE SENTIMENTS BY WHICH HILMA WAS INSPIRED. I FELT COMPELLED TO INFUSE A CERTAIN MYSTIC QUALITY IN MY COLOR PALATE AND PRINTS. EXAMINING GEMSTONES AND REFLECTING ON THE POWERS THAT THEY ALL HOLD WAS A BIG CONTRIBUTING FACTOR IN WHAT I CHOSE TO DESIGN. ONE OF MY FAVORITE OF HER PIECES DEPICTS A BLACK AND WHITE SWAN MEETING IN A KISS. I LOVE HER CONTRAST OF LIGHT AND DARK AND THE SYMBOLISM OF 2 OPPOSING COLORS AS THE ULTIMATE REPRESENTATION OF MALE AND FEMALE ENERGY COMING TOGETHER.

THE SWAN PRINT FROM MY COLLECTION WAS SO FUN TO CREATE. IN FACT, IT WAS A PRINT FROM MY LIBRARY THAT I’VE HAD FOR MANY YEARS. IT WAS A TINY PENCIL DRAWING I DID ON A PIECE OF PAPER BACK IN 2007 AND I HAD THE IDEA TO BLOW IT UP AND EXPAND THE REPEAT INTO A JUMBO PRINT. MY FAVORITE DRESS FROM OUR FIRST DELIVERY IS IN THIS PRINT AND I LOVE BEING ABLE TO LAYER IT WITH A TURTLENECK WHEN IT’S COLD OUT. ANOTHER FAVORITE STYLE OF MINE IS OUR HIGH WAISTED JEAN. IT’S THE PERFECT PANT TO PAIR BACK TO JUST ABOUT ANYTHING. I LOVE DRESSING IT UP WITH HEELED BOOTS AND OUR MYSTIC PRINT POET BLOUSE OR ROCKING IT MORE CASUAL WITH A PAIR OF CHUCKS AND VINTAGE SWEATSHIRT.

DESIGNING THIS COLLECTION HAS BEEN SUCH A INSPIRING AND FULFILLING JOURNEY. I HOPE YOU ENJOY EXPLORING IT AS MUCH AS I HAVE! -LAURA ODELL